Enhancing live audio for 30,000 people
I worked in a team of 3 with our client, Mixlr, in order to enhance the broadcasting and listening experience for live streamed audio.
My Role: Researcher, UX/UI Designer
Duration: 2.5 weeks
Completed: November 2020
Tools: Figma, Miro, Trello
Problem
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Finding a way to enhance the broadcaster and listener experience on Mixlr in order to retain their custom.
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Challenge
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Investigate the ways in which Mixlr can help broadcasters grow their audience, increase engagement, and, eventually, monetise that listenership.
Deliverables
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Competitor analysis
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User research findings (user interviews, user testing)
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Experience map/User journeys
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Information Architecture
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User flows and screen flows
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High fidelity mock-up
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Final presentation
Outcomes
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Project completed on time​
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Additional features added to increase broadcaster profile personalisation
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Additional features added to improve listener interaction
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High fidelity mockups
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High fidelity prototype
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Overview
Mixlr is an online tool used by content creators to broadcast live audio.
Myself and my team were tasked with improving the broadcaster and listener experience on Mixlr. Carrying out competitive research, user interviews, created personas, a design studio and user testing on wireframes helped provide us with a solution. All in all an awesome project.
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How do I find out more? You may ask...just keep scrolling.
Develop & Deliver
Conducting a Design Studio, involving a range of Mixlr employees, provided some awesome creations in a short space of time. Designs went as wild as allowing listeners to enter a live video call with a broadcaster in real time, to some exciting personalisation ideas for profiles to be enhanced, such as 'trailers' to give overviews of what a broadcasters channel will provide.
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Low-fidelity mockups were created, tested and iterated. The same went for mid-fidelity and then final high-fidelity mockups were produced to show to our client.
Conclusion
Overall, a fascinating experience. My incredibly basic knowledge of live broadcasting was definitely enhanced throughout the research phase and continued to grow throughout the whole process. Using the double diamond to aid design decisions and, ultimately, produce a product in such a short space of time is something myself and my team were incredibly proud of. Being able to match Mixlr’s brief, enhancing the engagement between broadcasters and listeners and to also allow more profile personalisation for broadcasters was amazing!
Discover & Define
From the start we faced an issue. As it turned out, people who perform live broadcasts regularly are quite hard to find. A niche line of work. Our screener survey concluded that out of 70 responses, just 20% had performed some form of live broadcast, 64% of which were from one-time Instagram Live users. How would we deal with such an early set-back?
I first decided that cold emailing as many live broadcasters as I could find online might help, but after no success, we were challenged to think outside the box. I suggested using a snowballing technique to to ask friends of friends of friends if they knew anyone. Incredibly, using this technique found us 12 suitable users to interview and gain valuable insights. It doesn't matter what you know sometimes, it's who you know.
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With the research complete, insights were summarised into two personas - one for listeners and one for broadcasters. This helped us focus on both parties pain points, improving the platform for everyone.
